Risk and Compliance and the Small Business

The majority of businesses across the US are small businesses. While many regulations at the state and federal levels directly address large corporations, smaller companies also can fall under these laws. The circumstances vary and cover a wide range of both business activities and employee management requirements. Sometimes, as little […]

Differences between Marketing and Advertising

Marketing and Advertising, although they sound similar but in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, on the other hand is a component of the […]

How to communicate with your employees

Communication is the exchanging of ideas and information. Clear communication is an essential element in any business environment to manage business activities. For the success of any business communication between the employer and the employees is a must. Communicating effectively with your employees will help to improve the work relationships […]